Free Download BookThe Power of Cult Branding How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can Too! )

[Read.2Ajy] The Power of Cult Branding How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can Too! )

[Read.2Ajy] The Power of Cult Branding How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can Too! )

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Book Details :
Published on: 2011-02-09
Released on: 2011-02-09
Original language:

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers Can your company harness the power of cult branding without blowing a fortune on advertisingAccording to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands:·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·LinuxThese nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies.Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.From the Hardcover edition. Gates of Vienna After being taken down twice by Blogger within a single week we got the message: Its Time To Go. Gates of Vienna has moved to a new address: BIRDS - Trend Tablet Ugly Lovely is a description to define something that might repel at first but then become beautiful. Her headpieces from this collection are an ode to unconventional ... International News Latest World News Videos & Photos ... Get the latest international news and world events from Asia Europe the Middle East and more. See world news photos and videos at ABCNews.com AXS.com - Official Tickets and Your Source for Live ... The AXS Cookie Policy. This website like most others uses cookies in order to give you a great online experience. By continuing to use our website you accept to our ... Harley davidson ppt - SlideShare Harley davidson ppt 1. HARLEY-DAVIDSONBUILDING A BRAND THROUGH CONSUMER ENGAGEMENT 2 911283 Vikash Oraon 13 ... Play Gravitee Wars Game Free Airplane Games Online Grasp you airplane shooting machine and pick your target. Choose wisely and defeat all enemies in your field view. Play the best Free Online Airplane and Helicopter ... PageInsider - Information about all domains Own a website? Manage your page to keep your users updated View some of our premium pages: google.com. yelp.com. yahoo.com. microsoft.com. Upgrade to a Premium Page Walt Whitman: Song of Myself - DayPoems To link to this poem put the URL below into your page: a href="daypoems.net/poems/1900.html"Song of Myself by Walt Whitman/a Plain for Printing The Latest On AXS The AXS Cookie Policy. This website like most others uses cookies in order to give you a great online experience. By continuing to use our website you accept to our ... Vult Cosmtica Matte Batom Stick o batom da Vult em formato de caneta. Prtico e moderno oferece mecanismo retrtil que dispensa o uso de apontador. Com o sofisticado efeito ...
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